The safest and most effective system for straightening, iStraight System is a permanent hair straightening (Thermal Reconditioning) system that utilizes 3 solutions strengths, each tailored for different types of hair. Whether the difference is in hair texture, curl type, or condition (such as highlighted, bleached, or even pre-relaxed hair types), there is a solution to meet the specific needs of each individual. The strongest benefits to the iStraight solutions, when compared to competitors’ products, are the high levels of collagen proteins, 7 natural oils, cysteamine, and other proven hair conditioning ingredients. Collagen is the main structural protein of connective tissues in our bodies and is a major component in hair growth because it fights off free radicals that can affect hair texture. Collagen can strengthen hair and increase an individual strand’s diameter as well as providing structural support. Additionally, a high cysteamine concentration reduces the chance of over-processing and promotes a stronger return of disulfide bonds, resulting in healthier looking hair with a treatment-like finish. Natural oils, including Avocado, Rosemary, and Lavender, work to create shine and provide a moisture barrier to keep the hair from drying out. iStraight clients are highly satisfied with the results, that are natural-looking, STRAIGHT, SHINY, SILKY, BEAUTIFUL HAIR!

 Pure Essence Oil
Pure Essence Oil is used as the last step in the iStraight System process for added shine, smoot..
Ceramide Serum
31.00€
Ceramide Serum is formulated to help strengthen the protein links and reconstruct the damaged areas ..
New
Istraight Kertain Cysteine
Hair streightening system IStraight Keratin CysteinePlease keep in mind that iStraight Keratin&..
iStraight Max  Solution + Neutralizer #1
IStraight Max Straightening TreatmentiStraight Max can be used for thick, natural hair.Power Bo..
iStraight Mild  Solution+ Neutralizer #1
Istraight Mild Straightening TreatmentiStraight Mild is specially formulated for porous hair and is ..
iStraight Neutralizer #2
IStraight NeutralizeriStraight Neutralizer (Solution #2) is the same for all #1 solutions (Max, Norm..
iStraight Normal  Solution + Neutralizer #1
IStraight Normal Straightening Treatment iStraight Normal is formulated to be used on hair..
Kera Pack Deep Treatment Mask
Deep treatment Mask designed to prolong the effects of Keratin Treatment by restoring protein and pa..
Power Boost
31.00€
IStraight Power Boost Power Boost is formulated as an enhancer to help process strong, resistant hai..
Pure keratin
35.00€
IStraight Pure KeratinPure Keratin is comprised of keratin and collagen to revitalize both inte..
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