According to recent research, about 67% of women in Romania who have wavy or curly hair try to straighten or even straighten their hair every day. A hairstyle or straightening usually takes 30-45 minutes. That means 4-6 hours a week and up to 275 hours a year! iHair offers you treatment for curly hair that lasts 3-5 hours depending on the length of the hair.
This straightening method is right for you if your hair is resistant, thick or curly, you want a long-lasting straightening result, other straightening treatments have not been effective, you do not want to have compulsory after-treatment products, you are an active person and you do not want to waste a lot of time arranging your hair
Are you a professional user? Contact us for the special distribution offer for the hairdressing salons on 0728832209 or email

 Hydration Nature Conditioner Istraight 473ml
Contains oils and extracts to revitalize any type of hair. Recommended for frequent use, this unique..
 Hydration Nature Shampoo Istraight 473ml
Contains essential oils, amino acids, protein and wheat hydrolyzate to revitalize all hair types.Thi..
Ceramide Serum Spray Istraight 240ml
Ceramide Serum is formulated to help strengthen the protein links and reconstruct the damaged areas ..
Hair Brush with comb Istraight System
iHair gives you the professional paint brush from Istraight System.This eliminates the excess of sol..
Hair wax Kera Wax Istraight Natural Fixing 100g
Professional paste hair wax, stylizes and defines the hair. Contains ingredients such as Avocado Oil..
Kera Conditioner Istraight 473ml
Daily conditioner with fortifying extracts, grapes and sweet wood. Contains keratin and protein to h..
Kera Fusion Spray Istraight 250ml
Liquid keratin spray anti-frizz with amino acids, argan oil and vitamin E. Protects against moisture..
Kera Pack Deep Treatment Mask Istraight 473ml
Deep treatment Mask designed to prolong the effects of Keratin Treatment by restoring protein and pa..
Kera Shampoo Istraight 473ml
27.50€ 22.00€
Keratin shampoo for daily use with grape extracts, licorince and keratin hydrolyzate long-lasting pr..
Kera wax sculpting paste Istraight 100g
All day hold with supreme finish and zero residue.Hair wax with strong fixation and intense moisturi..
Pure Essence Oil Istraight 50ml
Pure Essence Oil is used as the last step in the iStraight System process for added shine, smoot..
Pure Keratin  Spray Istraight 240ml
Pure Keratin is comprised of keratin and collagen to revitalize both internal and external area..
Reaction Treatment B3 Mask Istraight 220ml
Reaction Treatment B3 is a supplementary hair care treatment made with Keratin, Silk, Collagen, pl..
Reaction Treatment B3 Mask Istraight 400ml
Reaction Treatment B3B3 is a deep-conditioning treatment  with natural extracts to internally a..
Repair and Reconditioning Treatment Reaction istraight
Reaction treatment is a complex moisturizing and intensive hair repair. Rich in hydrolyzed keratin a..
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