Q: What is iStraight Keratin?
A: iStraight Keratin is an advanced keratin treatment (professional salon service)  that reduces curls, smooths out waves, and helps eliminate frizz. Because it is a treatment, iStraight Keratin is safe to use on all types of hair and actually more effective on colored hair,  with highlights, bleached and even with relaxers. This is not  permanent straightening and the client has the choice of going back to their natural hair once the treatment wears off in 2 to 3 months.
Q: What type of maintenance is necessary for this service?
A: Immediately after the service, keep hair dry for 24 hours to ensure long lasting results. We highly recommend using our specially formulated, sodium chloride free, Kera Shampoo and Kera Conditioner to maintain the smooth, shiny and silky effects of the iStraight Keratin. For added shine and protection, we recommend the Pure Essence Oil.
Q: What kind of hair is suitable for iStraight Keratin?
A: iStraight Keratin is most effective on hair types that have previously had a chemical service on the hair. The higher the damage, the more effective the treatment will be. For Virgin hair, and for those who want straighter hair, we recommend the iStraight System (Permanent Straightening) or the iStraight Hybrid (combination of iStraight System and iStraight Keratin). Call our technical support for more information.
Q: Will my hair be flat after I receive iStraight Keratin?
A: No, your hair will maintain its natural volume and bounce. Clients who have no natural volume will gain volume and strength to the hair after the service.
Q: Can you color the hair the same day you receive iStraight Keratin?
A: Yes, however, you must color the hair prior to using iStraight Keratin. This will help seal in the color and prevent fading. If you wish to get a color service at a later date, we advise you to wait 2 weeks.