Blond hair needs

Blonde hair is a change of look that almost everyone tries at least once in their life. What we need to know is that blonde hair requires a much more special care routine than other hair types. 

Blond hair needs more care than darker shades, because hair is more sensitive to environmental factors (sun, water, pollution), and the more often it is styled, the more it tends to look dry, and the hairs begin to break. At the same time, natural blonde hair has a lower melanin content, which is why it loses its shine more easily and tends to dry faster and become brittle and fragile.

Dyed blonde hair, on the other hand, tends to dehydrate and become porous due to dyeing. The paint in shades of blonde has a large amount of ammonia and is used in combination with a strong oxidant, 12%, just to be able to lighten the color of the hair.

Blonde hair is much more dehydrated and dry than natural blonde hair. Due to the dyes in the dye, the hair is deprived of the oils and nutrients found in the hair cuticle. That's why you need to include a deep repair mask and a hair conditioner in your hair care ritual. Thus, after washing, it is recommended to apply a repairing and intensely moisturizing hair mask. Repeat this hair care treatment every time you wash. The hair will maintain its shine, will be hydrated and you will prevent hair breakage.

In terms of straightening, blond hair must be avoided from performing this excessive process, due to the risk of burning it. An option for straight blond hair that does not suffer from straightening is Japanese straightening.

Japanese straightening is a permanent straightening of the hair, which offers you the comfort of having always arranged hair and saving the hours spent in the mirror.

And yet, which products should we use to protect blonde hair and keep it healthy?

1. Hydration Nature Conditioner Istraight 473ml

Contains oils and extracts to revitalize any type of hair. Recommended for frequent use, this unique formula moisturizes the hair, leaving it soft and shiny easy to handle. Ideal after chemical procedures. Shampoo with innosys Natura Hydration Shampoo then rinse. Apply a fair amount on wet hair. Massage gently and evenly throughout the hair. Rinse thoroughly. Repeat if necessary.

2.  Hydration Nature Shampoo Istraight 473ml

Contains essential oils, amino acids, protein and wheat hydrolyzate to revitalize all hair types. This low pH Nature shampoo will easily fill and cleanse your hair. Perfect for degraded hair. It is ideal after permanent, straightening and treatment with Brazilian keratin.Apply a suitable amount on wet hair. Easy and even massage throughout the hair. Rinse thoroughly. Repeat if necessary.

3. Kera Pack Deep Treatment Mask Istraight 473ml

As mentioned above, the mask also plays a very important role in moisturizing hair, especially blond hair. This mask is a deep treatment especially designed to prolong the effects of Keratin Treatment by restoring protein and packing the hair with Amino Acids, Argan Oil, and Vitamin E. A "must" for clients who receive the iStraight Keratin service.

4.  Pure Essence Oil Istraight 50ml

Hair oil is the star of styling products, this product being a plus in the hair hydration process .Pure Essence Oil is used as the last step in the iStraight System process for added shine, smoothing, and as a moisture barrier. The benefit of using Pure Essence Oil, compared to other competitors’ products, is that the oil does not leave residue from continued use. Pure Essence Oil utilizes a low molecular weight hydrogenated polyisobutene that provides excellent, lasting protection, but is easily washed away when shampooed. Key natural oil ingredients: Argan Oil, Jojoba Oil, Olive Oil, Grape Seed Oil, Avocado Oil, and Rice Oil.

5. Mild Straightening Kit for colored hair 400ml

Earlier, we mentioned straightening blond hair. As a solution, in order not to always straighten this type of hair and to risk burning it, we recommend  Mild Straightening Kit. This kit, was especially created for color hair and offers you the opportunity to straight your hair permanently, without risks and unsuccessful results.  

The kit contains everything you need to do the procedure. This is a short description of the kt's products:i

1.       ISTRAIGHT Mild straightening Cream 400ml

2.       Neutralizer 400ml -  It’s a slightly thick liquid which ensures an even contact across all areas of the hair, and keeps hair straight while bonds are building. In addition to the neutralizing ingredient (hydrogen peroxide), iStraight Neutralizer is packed with conditioning and treatment ingredients to coat the hair and seal in the shine and silky, smooth sheen.

3.      Ceramide Serum Innosys 30ml -  Is formulated to help strengthen the protein links and reconstruct the damaged areas while preventing further damage from the flat iron use. Ceramide Serum is used to fortify the cuticles and restore the natural minerals and oils within the cortex to keep the hair healthy. The main active ingredients are keratin and ceramide, which are heat activated to lock in moisture when ironing the hair. In addition, 11 natural oils and extracts treat and coat the hair just before the ironing step of theiStraight System to provide optimal protection from the high heat of the flat iron. Ceramide Serum can also be used as a regular heat protectant when styling with a curling iron or a flat iron.

Ceramide Serum will protect the cuticles without the discomfort of stickiness or unwanted residue. Ceramide Serum in order to prolong and maintain the straight, shiny, silky, beautiful results of iStraight.

4.      Istraight Pure keratin 30ml - Pure Keratin is comprised of keratin and collagen to revitalize both internal and external areas of the hair, thus giving elasticity and volume. Two types of ions help create an ionic bonding system which calms the cuticles down so that porosity can be equalized. Six different amino acids help to replenish and rebuild the hair’s lost proteins. The Pure Keratin is sprayed on the areas of hair that are damaged (dry, tinted, colored, highlighted, bleached, pre-relaxed, and even sun damaged) to protect the hair before solution #1 is applied. Pure Keratin will protect the cuticles without the discomfort of stickiness or unwanted residue. Pure Keratin in order to prolong and maintain the straight, shiny, silky, beautiful results of iStraight.

5.      Power Boost 30ml - Is formulated as an enhancer to help process strong, resistant hair types. This is an alkaline booster that will safely lift the cuticles and help speed the processing time. Power Boost is recommended for use only on strong, resistant, and/or virgin hair types, prior to applying solution #1. An alkaline booster / enhancer that strengthens the main solution (i.e. iStraight Max) to quickly process hair.

In conclusion, blond hair is beautiful and special at the same time. If we use professional products and create a correct care routine, we can enjoy it to the fullest. Fortunately, because we care about you and your hair, not only do we dedicate this blog to you but we come as usual, with products that can help you get and maintain the desired results.

That being said, we would like to invite you to the IHair salon on Adjustorului Street no. 2, sector 6, Bucharest. Here we can do Japanese straightening, treatments for all hair types (not only for blonde) but also to help you personally buy the products you need. We will help you with advice and anything else you need or want. For questions, appointments and details you can contact us at 0728 832 209.

Also, don't forget that you can discover all our products and place orders on the website www.istraighteurope.com